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I was going to leave my blog as is for evaluation, but I couldn’t pass this up.

So, this my friends is a KFC compilation of southern rappers laying it down about how KFC is soul food, comforting, liberating and, brace yourself kids, heritage. I’m posting this mostly because it’s hilarious, but it also reminded me a lot of the Heath and Potter article we looked at a while ago.

Obviously this is about taking a lifestyle and appropriating it to sell politically incorrect chicken legs. The main stream hip hop culture has been no stranger to this sort of cross promotion and branding. I mean, let’s face it; no one loves Bacardi that much. Companies have been paying artists to throw in references to their products for a very long time, but why this really got me was because there was no attempt to make this seem as if it was being used for altruistic purposes. Beyond the name, “Hitmaker,” which would leave you thinking that this was an outlet for struggling artists to finally catch a break (which it does not), there is no indication that anyone can submit a song. Hey, if you can make a million dollars throwing in some references, it’s your business. But when KFC starts parading artists around with lyrics about its product being soul food, something that really “sticks to your ribs,” it’s very misleading and genuinely absurd. I’m positive that most of the people who come across this are going to think that it is as funny and as I did: Everything about it just screams lame. But, it does provide some insight into how marketing works and the lengths to which companies are willing to go to manipulate culture to sell.

Thanks for reaching out to the community KFC. Your hard work and dedication to the promotion of good family values is really appreciated in the community. Oh, and your commitment to proper nutrition? Stunning.